TREK Flagship Store Leipzig powered by LE.RAD
From the drawing board to success

Our passion for motor sports does not stop at cycling, because we are passionate about everything that moves and has wheels. Our supreme discipline is holistic brand and business development from the first pencil stroke to the finished shop. The template for this was provided by KYFRAD, whose concept we set up together with Michi Herrmann two years ago. Now the upgrade follows in Leipzig: the first TREK flagship store in central Germany.

The right preparation is everything: With our Identity Workshop we analyzed the demands, target groups and the customer field in advance with torpedo-typical precision and developed a company profile with a suitable Corporate Identity, which has no equal. We then developed the brand, lettering, logos, the company's digital presence and the entire store concept together with our partner TREK.

And with promising success: Under the direction of the also new LE.RAD GmbH, the TREK Pro Concept & TREK Flagship Store in Leipzig is well on the way to being the address for bike fitting, customizing and ultimate fun in sporty cycling in the to become region. With the extensive style guide, which ensures perfect branding in all final formats, and the large-scale "HEY PRO" campaign through our [campaign package](/products-and-services/advertising campaigns/), we provide in combination with the right service routine in the B2C Content and lead management package on all suitable channels ensures that the start-up gets a holeshot.