Schuberth
International campaign for a motorcycle helmet

Schuberth helmets are top-notch helmets and always first choice globally for everyone who cares about their head. Whether for occupational safety, for the fire brigade, on the Formula 1 tracks of this planet and of course for professional motorcycle riders. The challenge here was to open up the professional image to leisure users as well and to let the noble sound of the Schuberth brand continue to radiate. Every new Schuberth motorcycle helmet contains the concentrated technological competence in load physics, material and design of all Schuberth helmets for 70 years, right up to the most innovative direct fiber processing method currently available. The torpedo team put its heads together for the market launch of the new R2 and developed the general concept and strategic advice including claim, campaign, online measures such as banners and all social media activities. For all motorcyclists who previously chose from different helmets, there is now a first choice.