Maserati
Management and advertising material for an opening

The king of powerful automotive elegance is called Maserati and wears a trident. He came to Leipzig, looked around and chose torpedo motor for the creation and marketing for the opening of the first and only pure mono brand store in Germany. Adequate advertisements, posters and an exclusive mailing drew attention to the appearance of His Majesty. A well-organized opening event, with a large press gathering and an all-round campaign, ensured that there was a corresponding influx and perfect media coverage. A cooperation with the high-quality clothing store Breuninger focused precisely on a small but discerning target group. We at torpedo felt once again that our automotive competencies were confirmed by the poignant and beautiful fact that all of our public relations measures for the legendary car brand fit like the crown to the head of the king. Maserati has arrived in Leipzig.