Husqvarna
Print and social media campaigns for Germany and Europe

Awesome untamed. It is the second oldest motorcycle brand in the world and a classic among the suppliers of off-road bikes, which as a brand is one of the original genes of torpedo motor. Like no other, she embodies the elemental force of off-road motorcycle racing, the pure power and untamed nature of these machines. Her story unfolded many, many years ago, she became an Italian and added to these already great virtues some Italian passion and the lightness of Italian design. The managing director Thomas Hankel, who is also active in off-road racing, knows the manufacturer in literally the truest sense from his own experience and enthusiasm and, together with his employees, developed various advertisements and a campaign that makes it clear that mud and dirt equals wellness for a true off-road rider during a successful weekend. Just as natural as the right machine with the right name: [Husquarna] (https://www.husqvarna.com/de/). Various banners and social media campaigns ensure further awareness in Europe and a very desirable address to the dirt-loving target group. With the incarnation as Giulia Husqvarna, we have developed an unprecedented campaign for the local importer in Germany. The hammer among the off-roaders.