Arnaud Friedrich
Corporate design and public relations for race driver

When a young, promising racing talent from Saxony at the age of 17 already scores points at the International German Championship (IDM) in the Superbike 1000 class, then it is time to start planning for the future. A racing driver needs skill and talent, but a good standing with the fans, the crowd, the followers and sponsors is just as important. A race driver has to become a brand if he wants to be supported and noticed in the long run. A perfect job for the torpedo motor team, who, in an extensive workshop together with the management and the driver, explored the style, intention and character for the media appearance and corporate identity of Arnaud Friedrich and derived an entire catalog for all elements. which should speak for the image of the budding racing professional off the track and in digital media. As a result, we developed the CI, including specifications for the color code, the visual language, imagery, and the slogan, which in the future will ensure his unique profile in press releases, public relations, newsletters and of course in the driver's overall portfolio.